Coachella Valley Region
When it comes to a getaway, the Coachella Valley is at the top of the list for many tourists. Poolside pleasures, mid-century modern architecture, golfing and a desert oasis keep attracting visitors year-round. That of course gives a boost to our economy.
A study released by the Greater Palm Springs Convention and Visitors Bureau confirms that the visitor economy is expanding in the valley. The findings reveal dramatic increases over 2013 in nearly every sector of tourism in Greater Palm Springs. Tourism in the Coachella Valley is increasing and it’s bringing many economic benefits. "In total about five billion dollars came in to the destination in economic impact, either directly or indirectly through tourism,” Vice President of Travel Industry Sales at the Greater Palm Springs Convention and Visitors Bureau Ashlee Ciora said.
Findings of the study reveal dramatic increases in nearly every sector of tourism. Results show that nearly 13-million people visited the valley last year. Visitor spend is up by nearly eleven percent compared to 2013. The reason, according to experts, is the spike in international tourists. "They’re coming to Palm Springs, they’re doing other cities in California, and they are here for an extended stay, but they are also spending more when they come to the destination," Ciora said.
Some small businesses in the area are noticing the economic impact of tourism increase. Mark Carnavali, owner of Nicolino’s Italian Restaurant in Cathedral City says business is booming, even in the summer. “We have a local clientele that we normally get, but we noticed a lot of new people coming," Carnavali said.
So what do the findings of the study really mean for residents? Experts say, it will result in an improvement of living conditions. Visitor spending will continue to generate great business sales, income and tax revenues. But, it will have the biggest impact on employment. "We can see about fifty-thousand jobs that are related to tourism and hospitality, so basically the number one industry for our destination," Ciora said.
Even more good news, the bureau expects the positive results to continue in the upcoming years.